Crosstown is an independent London-based brand that launched as a market stall on Leather Lane in 2014. Scratch bakers specialising in sourdough doughnuts that are handmade fresh 365 days a year, Crosstown prides itself on utilising the best quality ingredients whilst making everything in-house – whether a jam, compote, glaze, filling or topping.
In May 2015, Crosstown opened its first permanent site in the heart of Soho, pairing doughnuts with specialty coffee. Since then, Crosstown has launched 4 further doughnut & coffee bars in Shoreditch (September 2016), Camden (January 2017), Victoria (May 2017), and Piccadilly (September 2017) with more on the way. The business also has an online store, delivering daily to offices, events & functions across London, with same-day delivery available.
Crosstown doughnuts can also be found at various markets throughout London including Spitalfields E1, Kings Cross, Broadway Market, and Leather Lane – as well as in select retailers such as Wholefoods, Air New Zealand (served in Business Class to LA) and an array of independent stores.
Crosstown was founded by Adam Wills (originally from New Zealand) and JP Then (Australian) – they continue to run the business and are the active Directors of the company.